Quarterly, the marketing team produces an interactive direct mail piece centered around the promotion of a specific aircraft and to raise brand awareness. In this case, we targeted the Challenger 350 known for its technology, premium comfort and our long standing relationship with Bombardier. When creating this mailer, I pulled inspiration from one of four custom interiors that this aircraft offers showcasing its beautiful copper accents and fine fabrics. This mailer was sent to current Flexjet Owners as well Owners of our competitor.
