Papyrus on Amazon

Papyrus is a premiere card, gift and entertaining brand. I had the opportunity to create a digital presence for Papyrus within the guidelines of the Amazon ecosystem. The goal was to tell a story that was representative of the strategic brand positioning as well as create a better customer experience to boost sales. There was also a focus on Gen-Y onboarding by positioning bird & Quill as a sub-brand of Papyrus with its own unique personality. I deployed a variety of strategies in order to create a compelling story and drive the creative for both landing and A+ pages.

Creative Director: Jessica Lentine