Taylor Swift Holiday Cards
I had the amazing opportunity to work with the Taylor Swift team on behalf of Papyrus to create Taylor’s 2017 and 2018 holiday cards. Each card reflected her album and brand of that year.
The 2018 card was a celebration of her “Reputation” album tour where attendees were given LED wristbands to become part of the light show.
The 2017 card embraced the imagery of a snake which initially started as a diss to the singer, but has since become her trademark icon of empowerment.